I have travelled to France a lot with Irish Ferries over the past year.
Irish Ferries do provide a very good service, the prices are very reasonable, especially in the winter, the staff are kind and helpful and if one draws a veil over the food the whole experience is pleasant.
In fact as I made my most recent booking I did a little mental sum and discovered that this was the seventh booking on Irish Ferries that I had made this year.
I began to wonder whether there was any form of discount I could get, some loyalty reduction or upgrade.
I trawled through their site and there I found it, a frequent traveller reduction for which one could apply .

I immediately filled out the on line form and sent it in, quoting my various trips on the last year.
I got the usual computer generated reply saying I would shortly hear from them and suggesting that I might look at the Frequent Traveller terms and conditions.

I did and there to my disappointment discovered that the discounts only applied to the Britain/Ireland sailings.
I thought that would be it but was pleasantly surprised by a mail I got from a David O Connor from Irish Ferries.
He explained that , unfortunatly, the frequent traveller bonus did not apply to French crossings but, because I had travelled so frequently with the company he was prepared to give me a reduction of 10% on my last fare and upgrade my cabin from 2 star to 3 star.
This he has just done.
I call that mighty civil of Irish Ferries, I’ll certainly travel with them again.
Now if only I could do something about the food………….