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Lost in Translation Ninety Eight

August 1, 2013
14:23 PM

This one is pinched directly from my brother-in-law Padraic de Bhaldraithe:

Translation Blunder of the Month

Gerber is now not only known as a famous baby food manufacturer, but also for the fact that it shares its name with the French verb ‘to vomit’ – not a great start when you want to go global. It got worse when they tried to sell their products in Africa, jars of Gerber baby food whereby the label depicts a picture of a healthy smiley baby. Not such a problem until they realised that owing to a low African literacy rate, many companies in Africa used pictures on labels to denote what’s inside – oh dear…

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  Martin Dwyer
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